Your assignment, should you decide to accept it, it to have your website appear on the first page of a Google query.
When a user makes a query, millions of times are normally found [query: dog food; results 3,230,000,000 items). Only 2o or 30 are displayed on the initial first page. Most peopel who querty never go past the first page of the results. So to be seen you MUST get on that first page.
The search engine companies have algorithms, PageRank, to rate the items in the result list to determine which are to appear on that precious first page. SEARCH ENGINE OPTIMIZATION is altering the structure and content of your web-site to improve its placement in the results list.
You can study the web for SEO advice for your site:
or hire an SEO specialist.
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